湖南省人民政府办公厅关于印发《进一步激发文化和旅游消费潜力的若干措施》的通知

进一步激发文化和旅游消费潜力的若干措施

一、推出消费惠民便民利民措施。继续(xu)推(tui)动(dong)国有景(jing)(jing)(jing)(jing)区门(men)票降价，落实景(jing)(jing)(jing)(jing)区门(men)票减免、景(jin🍨g)(jing)(jing)(jing)区免费开放日(ri)等(deng)政策。鼓(gu)励(li)(li)文化(hua)旅(lv)游(you)(you)企业组建(jian)(jian)经(jing)营(ying)联合(he)(he)体，实施(shi)文化(hua)旅(lv)游(you)(you)休闲“优惠(hui)套餐(can)”。持续(xu)推(tui)广“锦(jin)绣潇湘(xiang)”全域旅(lv)游(you)(you)一卡通，探索建(jian)(jian)立(li)整(zheng)合(he)(he)资源、跨界营(ying)销(xiao)、票价补(bu)贴等(deng)有效机(ji)制，引导消(xiao)费者积极(ji)参与(yu)各类文化(hua)和(he)旅(lv)游(you)(you)活动(dong)。持续(xu)开展省(sheng)外(wai)“千趟(tang)专(zhuan)列(lie)·千趟(tang)包机(ji)”游(you)(you)湖(hu)南、“锦(jin)绣潇湘(xiang)任(ren)你游(you)(you)”等(deng)文化(hua)旅(lv)游(you)(you)推(tui)广促销(xiao)活动(dong)，扩(kuo)大国内(nei)文化(hua)旅(lv)游(you)(you)消(xiao)费。鼓(gu)励(li)(li)金融(rong)机(ji)构在依法合(he)(he)规前(qian)提下(xia)，线上线下(xia)融(rong)合(he)(he)发行(xing)文化(hua)和(he)旅(lv)游(you)(you)联名银(yin)(yin)行(xing)卡，推(tui)出特惠(hui)商(shang)户、特定景(jing)(jing)(jing)(jing)区门(men)票、特定旅(lv)游(you)(you)项目、旅(lv)游(you)(you)区专(zhuan)属纪(ji)念品(pin)等(deng)持卡消(xiao)费专(zhuan)项折扣活动(dong)。（责(ze)任(ren)单位：省(sheng)发展改革(ge)委、省(sheng)财政厅、省(sheng)文化(hua)和(he)旅(lv)游(you)(you)厅、省(sheng)商(shang)务厅、省(sheng)地(di)方金融(rong)监管局(ju)(ju)、人(ren)民银(yin)(yin)行(xing)长沙中心支(zhi)行(xing)、湖(hu)南银(yin)(yin)保监局(ju)(ju)和(he)各市州(zhou)人(ren)民政府。以下(xia)均需各市州(zhou)政府负责(ze)、不再列(lie)出）

二、推进文旅消费试点示范。在(zai)总结推广长(zh🐬ang)沙(sha)市(shi)(shi)(shi)、株洲(zhou)市(shi)(shi)(shi)、郴(chen)州市(shi)(shi)(shi)成功(gong)创(chuang)(chuang)建(jian)(jian)为国(guo)家文(wen)(wen)(wen)化(hua)(hua)和(he)旅(lv)游(you)(you)(you)(you)(you)消(xiao)(xiao)费(fei)示范(fan)城(cheng)(cheng)市(shi)(shi)(shi)、试(shi)点城(cheng)(cheng)市(shi)(shi)(shi)的经(jing)验(yan)模式基础上，继(ji)续(xu)支(zhi)(zhi)持(chi)长(zhang)沙(sha)市(shi)(shi)(shi)创(chuang)(chuang)建(jian)(jian)国(guo)际(ji)消(xiao)(xiao)费(fei)中(zhong)心(xin)城(cheng)(cheng)市(shi)(shi)(shi)，支(zhi)(zhi)持(chi)张家界(jie)市(shi)(shi)(shi)、常德市(shi)(shi)(shi)、湘潭市(shi)(shi)(shi)等(deng)市(shi)(shi)(shi)州创(chuang)(chuang)建(jian)(jian)国(guo)家文(wen)(wen)(wen)化(hua)(hua)和(he)旅(lv)游(you)(you)(you)(you)(you)消(xiao)(xiao)费(fei)试(shi)点城(cheng)(cheng)市(shi)(shi)(shi)，创(chuang)(chuang)建(jian)(jian)一(yi)批省(sheng)(sheng)(sheng)级文(wen)(wen)(wen)化(hua)(hua)和(he)旅(lv)游(you)(you)(you)(you)(you)消(xiao)(xiao)费(fei)示范(fan)城(cheng)(cheng)市(shi)(shi)(shi)，推动(dong)疫(yi)后文(wen)(wen)(wen)化(hua)(hua)和(he)旅(lv)游(you)(you)(you)(you)(you)消(xiao)(xiao)费(fei)振兴。鼓(gu)励建(jian)(jian)设(she)集文(wen)(wen)(wen)创(chuang)(chuang)商(shang)店、特色书店、小剧场(chang)、文(wen)(wen)(wen)化(hua)(hua)娱乐场(chang)所等(deng)多种业态(tai)于一(yi)体的消(xiao)(xiao)费(fei)集聚(ju)地。推进文(wen)(wen)(wen)化(hua)(hua)产(chan)业和(he)旅(lv)游(you)(you)(you)(you)(you)产(chan)业融合(he)发(fa)展(zhan)示范(fan)区创(chuang)(chuang)建(jian)(jian)，引入文(wen)(wen)(wen)化(hua)(hua)和(h💙e)旅(lv)游(you)(you)(you)(you)(you)消(xiao)(xiao)费(fei)新型(xing)业态(tai)，搭建(jian)(jian)文(wen)(wen)(wen)化(hua)(hua)和(he)旅(lv)游(you)(you)(you)(you)(you)消(xiao)(xiao)费(fei)平台。积(ji)极(ji)创(chuang)(chuang)建(jian)(jian)全(quan)国(guo)体育(yu)旅(lv)游(you)(you)(you)(you)(you)示范(fan)省(sheng)(sheng)(sheng)，推动(dong)体育(yu)和(he)旅(lv)游(you)(you)(you)(you)(you)融合(he)发(fa)展(zhan)。(责任(ren)单位:省(sheng)(sheng)(sheng)文(wen)(wen)(wen)化(hua)(hua)和(he)旅(lv)游(you)(you)(you)(you)(you)厅(ting)、省(sheng)(sheng)(sheng)发(fa)展(zhan)改革委、省(sheng)(sheng)(sheng)财政厅(ting)、省(sheng)(sheng)(sheng)商(shang)务厅(ting)、省(sheng)(sheng)(sheng)体育(yu)局、省(sheng)(sheng)(sheng)新闻出版局)

三、加快高等级景区和文旅消费集聚区建设。探索景(jing)区所有权、管(guan)理(li)权和(he)(he)经(jing)(jing)营权分离(li)改革，大力推进旅(lv)(lv)(lv)游(you)(you)景(jing)区（点(dian)）企业(ye)化(hua)经(jing)(jing)营、市场化(hua)运作，催生(sheng)一(yi)批符合(he)现代企业(ye)制度(du)的经(jing)(jing)营实体(ti)和(he)(he)市场主(zhu)体(ti)。对(dui)人流(liu)量(liang)达到一(yi)定数量(liang)的3A级(ji)以上景(jing)区优先支持其创建(jian)更高一(yi)级(ji)的A级(ji)景(jing)区，重(zhong)点(dian)支持创建(jian)一(yi)批国家(jia)5A级(ji)旅(lv)(lv)(lv)游(you)(you)景(jing)区、国家(jia)级(ji)旅(lv)(lv)(lv)游(you)(you)度(du)假区。严格执行等级(ji)景(jing)区常态化(hua)退出管(guan)理(li)机(ji)制，对(dui)游(you)(you)客好(hao)评(ping)率较低、社会反响较差、发(fa)生(sheng)重(zhong)大安(an)全事故(gu)、人流(liu)量(liang)不达标的景(jing)区，视情(qing)节给(ji)予摘牌等措施处理(li)。对(dui)社会效益和(he)(he)经(jing)(jing)济效益明显、人流(liu)量(liang)大的景(jing)区给(ji)予适当(dang)奖励，发(fa)挥高等级(ji)景(jing)区在(zai)引(yin)人流(liu)、促𓄧消费方面(mian)的示范(fan)引(yin)领(ling)作用。按照旅(lv)(lv)(lv)游(you)(you)产(chan)业(ye)化(hua)发(fa)展要(yao)求，推动(dong)单(dan)一(yi)旅(lv)(lv)(lv)游(you)(you)要(yao)素(su)规(gui)模化(hua)发(fa)展和(he)(he)多种旅(lv)(lv)(lv)游(you)(you)要(yao)素(su)聚集发(fa)展，着力建(jian)设(she)文(wen)化(hua)和(he)(he)旅(lv)(lv)(lv)游(you)(you)创意产(chan)业(ye)园(yuan)区，推动(dong)康(kang)养旅(lv)(lv)(lv)游(you)(you)、旅(lv)(lv)(lv)游(you)(you)装备制造产(chan)业(ye)、旅(lv)(lv)(lv)游(you)(you)商(shang)品(pin)产(chan)销、餐饮体(ti)验(yan)集聚区建(jian)设(she)。加快长(zhang)沙(sha)马栏山视频文(wen)创产(chan)业(ye)园(yuan)、湘潭昭山文(wen)化(hua)产(chan)业(ye)园(yuan)、长(zhang)沙(sha)天心文(wen)化(hua)（广告(gao)）产(chan)业(ye)园(yuan)等特(te)色(se)文(wen)化(hua)旅(lv)(lv)(lv)游(you)(you)产(chan)业(ye)园(yuan)区建(jian)设(she)。(责任单(dan)位(wei):省(sheng)委(wei)(wei)宣传部、省(sheng)文(wen)化(hua)和(he)(he)旅(lv)(lv)(lv)游(you)(you)厅、省(sheng)发(fa)展改革委(wei)(wei)、省(sheng)工业(ye)和(he)(he)信息化(hua)厅、省(sheng)生(sheng)态环境厅、省(sheng)商(shang)务厅、省(sheng)广电局)

四、实施智慧文旅工程。拓展互(hu)联网技术在文(wen)化(hua)(hua)和(he)旅(lv)游领域应(ying)用，加快(kuai)文(wen)化(hua)(hua)旅(lv)游大数据工程建设，推(tui)进全省(sheng)(sheng)智(zhi)慧旅(lv)游体系(xi)建设，建好“锦(jin)绣潇(xiao)湘(xiang)·湖南文(wen)旅(lv)”云平(ping)台，逐步实(shi)现文(wen)化(hua)(hua)旅(lv)游智(zhi)慧监(jian)管(guan)(guan)、智(zhi)慧营销和(he)智(zhi)慧服(fu)务。引导演出、文(wen)化(hua)(hua)娱(yu)乐、景区景点(dian)等场所(suo)广泛(fan)应(ying)用互(hu)联网售(shou)票(piao)、二维码售(shou)票(piao)。推(tui)动实(shi)施移动支(zhi)(zhi)付便民(min)示范工程，提(ti)高(gao)文(wen)化(hua)(hua)和(he)旅(lv)游消费(fei)场所(suo)银(yin)行(xing)卡使用便捷度(du)，推(tui)广移动互(hu)联网新兴支(zhi)(zhi)付方(fang)式。支(zhi)(zhi)持(chi)有(you)条件(jian)的文(wen)化(hua)(hua)和(he)旅(lv)游企(qi)业积极申(shen)报省(sheng)(sheng)级文(wen)化(hua)(hua)和(he)科(ke)技融(rong)合(he)(he)示范基地，促进文(wen)化(hua)(hua)和(he)科(ke)技深度(du)融(rong)合(he)(he)。支(zhi)(zhi)持(chi)有(you)条件(jian)的旅(lv)游企(qi)业与(yu)金融(rong)机(ji)构(gou)合(he)(he)作进行(xing)互(hu)联网金融(rong)创新，打(da)造在线(xian)旅(l🎀v)游第三(san)方(fang)支(zhi)(zhi)付平(ping)台。到2022年，4A级以(yi)上景区实(shi)现免(mian)费(fei)Wi-Fi、智(zhi)能(neng)导游、电(dian)子讲解、在线(xian)预(yu)订、信息推(tui)送等功能(neng)全覆盖(gai)；5A级国有(you)景区全面实(shi)行(xing)门(men)票(piao)预(yu)约制度(du)。（责任单(dan)位：省(sheng)(sheng)文(wen)化(hua)(hua)和(he)旅(lv)游厅、省(sheng)(sheng)发展改(gai)革委、省(sheng)(sheng)科(ke)技厅、省(sheng)(sheng)商务厅、省(sheng)(sheng)地方(fang)金融(rong)监(jian)管(guan)(guan)局、人民(min)银(yin)行(xing)长沙中心支(zhi)(zhi)行(xing)、省(sheng)(sheng)通信管(guan)(guan)理(li)局）

五、发展假日和夜间文旅经济。落(luo)实(shi)带薪休假制度，鼓(gu)励(li)单(dan)位与职(zhi)工(gong)(gong)（机(ji)关工(gong)(gong)作人(ren)(ren)(ren)(ren)员按有关规定执行(xing)）结合工(gong)(gong)作安(an)排(pai)和(he)个(ge)人(ren)(ren)(ren)(ren)需要分(fen)段(duan)灵活安(an)排(pai)带薪年休假、错峰休假。大(da)力(li)发展(zhan)夜(ye)(ye)(ye)间(jian)文旅(lv)经济(ji)。打造“灯光节”“无人(ren)(ren)(ren)(ren)机(ji)表演秀”等(deng)城(cheng)市(shi)夜(ye)(ye)(ye)间(jian)节会(hui)品牌。完(wan)善城(cheng)市(shi)重要节点的夜(ye)(ye)(ye)景(jing)亮化(hua)(hua)设施，改(gai)善城(cheng)市(shi)夜(ye)(ye)(ye)景(jing)环境，优(you)化(hua)(hua)文化(hua)(hua)和(he)旅(lv)游(you)(you)(you)(you)场所夜(ye)(ye)(ye)间(jian)餐饮、购物、演艺(yi)等(deng)服务，丰富城(cheng)市(🍨shi)夜(ye)(ye)(ye)间(jian)经济(ji)的内涵和(he)元素。鼓(gu)励(li)建设24小时书店(dian)、自助图书馆。支持有条件(jian)的旅(lv)游(you)(you)(you)(you)景(jing)区在保证安(an)全(quan)、避(bi)免扰民的情(qing)况下开展(zhan)夜(yꦰe)(ye)(ye)间(jian)游(you)(you)(you)(you)览服务。到2022年，建设5个(ge)以(yi)上国(guo)家级夜(ye)(ye)(ye)间(jian)文化(hua)(hua)和(he)旅(lv)游(you)(you)(you)(you)消费(fei)集(ji)聚区，建设一批(pi)省(sheng)级夜(ye)(ye)(ye)间(jian)文化(hua)(hua)和(he)旅(lv)游(you)(you)(you)(you)消费(fei)集(ji)聚区，夜(ye)(ye)(ye)间(jian)文化(hua)(hua)和(he)旅(lv)游(you)(you)(you)(you)消费(fei)规模(mo)持续扩大(da)。（责任单(dan)位：省(sheng)委(wei)组织部、省(sheng)文化(hua)(hua)和(he)旅(lv)游(you)(you)(you)(you)厅(ting)、省(sheng)发展(zhan)改(gai)革委(wei)、省(sheng)人(ren)(ren)(ren)(ren)力(li)资源社会(hui)保障厅(ting)、省(sheng)住房城(cheng)乡建设厅(ting)、省(sheng)商务厅(ting)、省(sheng)新闻出(chu)版局）

六、开展乡村旅游消费行动。大(da)力(li)发(fa)(fa)(fa)展乡(xiang)(xiang)村(cun)(cun)(cun)(cun)民宿，深入(ru)实施“引客(ke)入(ru)湘”“旅(lv)(lv)(lv)(lv)(lv)行(xing)社送客(ke)入(ru)村(cun)(cun)(cun)(cun)”奖励(li)计划，鼓(gu)励(li)各(ge)地(di)结合(he)实际推出乡(xiang)(xiang)村(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)(lv)游(you)(you)“吃(chi)住行(xing)游(you)(you)购(gou)(gou)(gou)娱”或“一(yi)日游(you)(you)”线路消(xiao)费套餐(can)等系列线上线下特(te)色消(xiao)费产(chan)品，刺激乡(xiang)(xiang)村(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)(lv)游(you)(you)消(xiao)费增(zeng)长。着力(li)把(ba)优(you)质(zhi)特(te)色农(nong)(nong)产(chan)品开发(fa)(fa)(fa)包(bao)装(zhuang)成(cheng)文化(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)游(you)(you)产(chan)品，引导广大(da)游(you)(you)客(ke)通(tong)(tong)过优(you)先采购(gou)(gou)(gou)、预(yu)留采购(gou)(gou)(gou)份(fen)额等方式，加大(da)对(dui)乡(xiang)(xiang)村(cun)(cun)(cun)(cun)欠(qian)发(fa)(fa)(fa)达地(di)区(qu)(qu)文化(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)游(you)(you)产(chan)品采购(gou)(gou)(gou)力(li)度(du)，鼓(gu)励(li)各(ge)级工会(hui)按有(you)关规(gui)定将工会(hui)活(huo)(huo)动目(mu)的地(di)优(you)先安排在乡(xiang)(xiang)村(cun)(cun)(cun)(cun)欠(qian)发(fa)(fa)(fa)达地(di)区(qu)(qu)，通(tong)(tong)过“以购(gou)(gou)(gou)代捐”等方式优(you)先采购(gou)(gou)(gou)乡(xiang)(xiang)村(cun)(cun)(cun)(cun)欠(qian)发(fa)(fa)(fa)达地(di)区(qu)(qu)文化(hua)(hua)旅(lv)(lv)(lv)(lv)(lv)游(you)(you)产(chan)品，推动农(nong)(nong)民持(chi)续增(zeng)收。实施休闲(xian)农(nong)(nong)业和(he)乡(xiang)(xiang)村(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)(lv)游(you)(you)精品工程，建(jian)设(she)一(yi)批中国美丽(li)休闲(xian)乡(xiang)(xiang)村(cun)(cun)(cun)(cun)、休闲(xian)农(nong)(nong)业集聚(ju)发(fa)(fa)(fa)展示范村(cun)(cun)(cun)(cun)和(he)休闲(xian)农(nong)(nong)业示范农(nong)(nong)庄。继续推进(jin)全国和(he)省(sheng)级乡(xiang)(xiang)村(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)(lv)游(you)(you)重(zhong)点(dian)村(cun)(cun)(cun)(cun)建(jian)设(she)，支(zhi)持(chi)乡(xiang)(xiang)村(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)(lv)游(you)(you)重(zhong)点(dian)村(cun)(cun)(cun)(cun)基础设(she)施、公共服务(wu)设(she)施、旅(lv)(lv)(lv)(lv)(lv)游(you)(you)项目(mu)建(jian)设(she)和(he)开展市场推广活(huo)(huo)动。鼓(gu)励(li)各(ge)地(di)整合(he)各(ge)类资金支(zhi)持(chi)乡(xiang)(xiang)村(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)(lv)游(you)(you)重(zhong)点(dian)村(cun)(cun)(cun)(cun)、巩固和(he)拓展脱贫攻坚成(cheng)果与乡(xiang)(xiang)村(cun)(cun)(cun)(cun)振兴有(you)效衔接(jie)任(ren)务(wu)重(zhong)点(dian)村(cun)(cuꦚn)(cun)(cun)发(fa)(fa)(fa)展休闲(xian)农(nong)(nong)业和(he)乡(xiang)(xiang)村(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)(lv)游(you)(you)，促进(jin)农(nong)(nong)村(cun)(cun)(cun)(cun)一(yi)二三产(chan)业融合(he)发(fa)(fa)(fa)展。（责(ze)任(ren)♕单(dan)位：省(sheng)文化(hua)(hua)和(he)旅(lv)(lv)(lv)(lv)(lv)游(you)(you)厅、省(sheng)发(fa)(fa)(fa)展改革委(wei)、省(sheng)财政厅、省(sheng)农(nong)(nong)业农(nong)(nong)村(cun)(cun)(cun)(cun)厅、省(sheng)扶贫办、省(sheng)总工会(hui)）

七、大力发展入境旅游。以长沙、张家界、郴州、衡阳、岳(yue)阳等地为重点(d🤪ian)突破，加(jia)快(kuai)湖南文(wen)(wen)化和旅(lv)游(you)国际化步伐。以长沙四小时(shi)航(hang)空经济圈建设为契(qi)机，研究出台(tai)促进入(ru)(ru)境(jing)(jing)(jing)旅(lv)游(you)的政策(ce)(ce)措施。加(jia)快(kuai)开(kai)发(fa)针对(dui)(dui)外国人144小时(shi)过境(jing)(jing)(jing)免签政策(ce)(ce)的精品旅(lv)游(you)线路(lu)。加(jia)强与(yu)四川等入(ru)(ru)境(jing)(jing)(jing)旅(lv)游(you)大(da)省(sheng)(sheng)合作，推(tui)动实(shi)(shi)现资源共(gong)建共(gong)享(xiang)。实(shi)(shi)施“湖南入(ru)(ru)境(jing)(jing)(jing)旅(lv)游(you)全球战略合作伙伴计划”，培育一批入(ru)(ru)境(jing)(jing)(jing)旅(lv)游(you)骨干企业，支(zhi)持在(zai)主(zhu)要客源地设立直接与(yu)供应(ying)商(shang)平台(tai)相衔(xian)接的湖南文(wen)(wen)化和旅(lv)游(you)推(tui)广中心，在(zai)全省(sheng)(sheng)对(dui)(dui)外经贸文(wen)(wen)化重要活动中统(tong)一使用“锦绣(xiu)潇(xiao)湘”整(zheng)体形象标(biao)识、宣(xuan)传片(pian)、宣(xuan)传品，积(ji)极拓展(zhan)“一带(dai)一路(lu)”沿线新兴(xing)市场(chang)。提升景区景点(dian)、餐(can)饮住宿、购物(wu)娱乐(le)、机场(chang)车站等场(chang)所多(duo)语种服务水(shui)平，持续改善入(ru)(ru)境(jing)(jing)(jing)旅(lv)游(you)环境(jing)(jing)(jing)，推(tui)动入(ru)(ru)境(jing)(jing)(jing)消费规模保持持续扩大(da)态势。(责任单位:省(sheng)(sheng)文(wen)(wen)化和旅(lv)游(you)厅、省(sheng)(sheng)委外事办)

八、挖掘旅游购物潜力。实施湖南文化创(chuang)意(yi)(yi)旅(lv)(lv)游(you)(you)商(shang)品(pin)(pin)(pin)(pin)提质升级计划(hua)，建立门(men)类齐全的旅(lv)(lv)游(you)(you)商(shang)品(pin)(pin)(pin)(pin)体系。开(kai)(kai)展旅(lv)(lv)游(you)(you)购物示范(fan)创(chuang)建工作，努力提高文创(chuang)产品(pin)(pin)(pin)(pin)、旅(lv)(lv)游(you)(you)商(shang)品(pin)(pin)(pin)(pin)、旅(lv)(lv)游(you)(you)纪(ji)念品(pin)(pin)(pin)(pin)在(zai)旅(lv)(lv)游(you)(you)消费中的比重。加快文化文物单(dan)位文化创(chuang)意🍌(yi)(yi)产品(pin)(pin)(pin)(pin)开(kai)(kai)发(fa)，适时将文化文物单(dan)位文化创(chuang)意(yi)(yi)产品(pin)(pin)(pin)(pin)开(kai)(kai)发(fa)试点扩大(da)至符合条件的博物馆(guan)、图书馆(guan)，培育一批(pi)文化创(chuang)意(yi)(yi)领军单(dan)位和(he)产品(pin)(pin)(pin)(pin)品(pin)(pin)(pin)(pin)牌。通过举办(ban)文创(chuang)旅(lv)(lv)游(you)(you)商(shang)品(pin)(pin)(pin)(pin)大(da)赛、参展评选、质量(liang)等级认(ren)定等方式重点扶持一批(pi)旅(lv)(lv)游(you)(you)商(shang)品(pin)(pin)(pin)(pin)研发(fa)、生产销售企业，扩大(da)湖南特色旅(lv)(lv)游(you)(you)商(shang)品(pin)(pin)(pin)(pin)品(pin)(pin)(pin)(pin)牌影(ying)响力和(he)知名度。用好国家(jia)相关政策(ce)，增开(kai)(kai)口岸入境免税(shui)店。加大(da)对购物街区宣传(chuan)推广力度，大(da)力发(fa)展在(zai)线旅(lv)(lv)游(you)(you)商(shang)品(pin)(pin)(pin)(pin)销售。（责任单(dan)位：省文化和(he)旅(lv)(lv)游(you)(you)厅、省商(shang)务(wu)厅、省文物局(ju)）

九、培育高品质的旅游演艺和综艺节目。通过政府引导、市场(chang)主(zhu)导，构(gou)建多层(ceng)次(ci)、多元(yuan)化、高品(pin)质(zhi)的(de)旅(lv)游演(yan)(yan)(yan)艺产品(pin)供给体(ti)(ti)(ti)系。大力发展(zhan)张家界旅(lv)游演(yan)(yan)(yan)艺，着力将其(qi)打造成中国旅(lv)游演(yan)(yan)(yan)艺之都。鼓(gu)励(li)各(ge)类(lei)(lei)文(wen)(wen)艺团体(ti)(ti)(ti)、演(yan)(yan)(yan)艺企(qi)业、旅(lv)游景区(qu)开发制作反映湖南(nan)革命文(wen)(wen)化和民(min)族(zu)民(min)俗文(wen)(wen)化的(de)精(jing)品(pin)文(wen)(wen)艺剧目(mu)，支(zhi)持运用现代高新技术(shu)打造中小(xiao)型(xing)、主(zhu)题性、特色(se)(se)类(lei)(lei)、定制类(lei)(lei)文(wen)(wen)化旅(lv)游演(yan)(yan)(yan)艺产品(pin)。支(zhi)持条件成熟的(de)旅(lv)游演(yan)(yan)(yan)艺项目(mu)向(xiang)艺术(shu)教育、文(wen)(wen)创设计、展(zhan)览展(zha꧒n)示(shi)、餐饮住(zhu)宿、休(xiu)闲娱乐等综合配套业态转型(xing)。鼓(gu)励(li)各(ge)类(lei)(lei)经(jing)营主(zhu)体(ti)(ti)(tꦫi)利用室(shi)外广(guang)场(chang)、商(shang)业综合体(ti)(ti)(ti)、老厂房、产业园区(qu)等拓展(zhan)中小(xiao)型(xing)旅(lv)游演(yan)(yan)(yan)艺空间。充(chong)分发挥湖南(nan)广(guang)电等省(sheng)(sheng)内媒体(ti)(ti)(ti)资源(yuan)优势(shi)，包装(zhuang)策划一批围(wei)绕省(sheng)(sheng)内旅(lv)游资源(yuan)为载体(ti)(ti)(ti)的(de)综艺节目(mu)，提(ti)升湖南(nan)文(wen)(wen)化和旅(lv)游资源(yuan)品(pin)牌影(ying)响(xiang)力。将湖湘(xiang)文(wen)(wen)化、红(hong)色(se)(se)文(wen)(wen)化、民(min)俗风情(qing)、非遗传承等特色(se)(se)为主(zhu)的(de)文(wen)(wen)化旅(lv)游创新融合项目(mu)打造成新的(de)湖南(nan)文(wen)(wen)化旅(lv)游吸(xi)引物。强化演(yan)(yan)(yan)艺和综艺节目(mu)内容审核，牢(lao)牢(lao)守住(zhu)安全底线。（责(ze)任单位：省(sheng)(sheng)委宣传部、省(sheng)(sheng)文(wen)(wen)化和旅(lv)游厅、省(sheng)(sheng)广(guang)电局、湖南(nan)广(guang)播电视(shi)台）

十、丰富文旅消费业态。加快培育基于(yu)移动(dong)互联网的(de)(de)动(dong)漫游(you)(you)戏(xi)(xi)、数字创意、电(dian)子(zi)竞技、网络娱乐(le)、数字阅读等(deng)新(xin)(xin)兴文化(hua)(hua)(hua)(hua)(hua)(hua)消(xiao)(xiao)费(fei)业(ye)(ye)(ye)态，发(fa)展(zhan)(zhan)基于(yu)5G、超(chao)高(gao)(gao)清、增强(qiang)现实(shi)、虚拟(ni)现实(shi)、人工智能等(deng)技术的(de)(de)新(xin)(xin)一(yi)(y🍌i)代(dai)沉浸式(shi)体(ti)(ti)(ti)验型文化(hua)(hua)(hua)(hua)(hua)(hua)和(he)旅(lv)(lv)游(you)(you)消(xiao)(xiao)费(fei)内容。支(zhi)(zhi)持(chi)(chi)产业(ye)(ye)(ye)园区(qu)、行业(ye)(ye)(ye)协会(hui)、娱乐(le)场(chang)(chang)所等(deng)合(he)力(li)打造(zao)区(qu)域(yu)性、全(quan)国性乃至国际性游(you)(you)戏(xi)(xi)竞技赛事。鼓(gu)励娱乐(le)场(chang)(chang)所丰富经(jing)营业(ye)(ye)(ye)态，办(ban)成(cheng)多(duo)功能的(de)(de)文化(hua)(hua)(hua)(hua)(hua)(hua)娱乐(le)体(ti)(ti)(ti)验中(zhong)心。支(zhi)(zhi)持(chi)(chi)商(shang)(shang)业(ye)(ye)(ye)综合(he)体(ti)(ti)(ti)、文化(hua)(hua)(hua)(hua)(hua)(hua)设施(shi)运营单(dan)位(wei)(wei)与文创机构(gou)、服务机构(gou)开展(zhan)(zhan)多(duo)种形式(shi)合(he)作，提(ti)供“一(yi)(yi)站(zhan)式(shi)”文化(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)游(you)(you)服务。挖掘(jue)湖(hu)(hu)湘文化(hua)(hua)(hua)(hua)(hua)(hua)资源，扶持(chi)(chi)一(yi)(yi)批成(cheng)长型、创新(xin)(xin)型的(de)(de)文化(hua)(hua)(hua)(hua)(hua)(hua)和(he)旅(lv)(lv)游(you)(you)融合(he)IP。以(yi)湖(hu)(hu)南(nan)成(cheng)全(quan)国首个全(quan)域(yu)低(di)空(kong)开放试点省(sheng)为契机，稳(wen)步发(fa)展(zhan)(zhan)低(di)空(kong)旅(lv)(lv)游(you)(you)。积(ji)极发(fa)展(zhan)(zhan)红(hong)(hong)色旅(lv)(lv)游(you)(you)，高(gao)(gao)质量(liang)推(tui)进(jin)长征国家(jia)文化(hua)(hua)(hua)(hua)(hua)(hua)公(gong)园（湖(hu)(hu)南(nan)段）建设，与江(jiang)(jiang)西省(sheng)共同建设全(quan)国红(hong)(hong)色旅(lv)(lv)游(you)(you)融合(he)发(fa)展(zhan)(zhan)创新(xin)(xin)区(qu)，支(zhi)(zhi)持(chi)(chi)汝城沙洲村(cun)传承红(hong)(hong)色文化(hua)(hua)(hua)(hua)(hua)(hua)引领绿色发(fa)展(zhan)(zhan)。高(gao)(gao)水平办(ban)好中(zhong)国红(hong)(hong)色旅(lv)(lv)游(you)(you)博览会(hui)、湖(hu)(hu)南(nan)文化(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)游(you)(you)博览会(hui)、湖(hu)(hu)南(nan)国际旅(lv)(lv)游(you)(you)节、湖(hu)(hu)湘动(dong)漫月、四季乡村(cun)文化(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)游(you)(you)节、新(xin)(xin)能源汽车拉力(li)赛等(deng)品牌活动(dong),鼓(gu)励各类市(shi)场(chang)(chang)主体(ti)(ti)(ti)通过市(shi)场(chang)(chang)化(hua)(hua)(hua)(hua)(hua)(hua)手段承办(ban)文化(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)游(you)(you)活动(dong)。发(fa)挥展(zhan)(zhan)会(hui)对文化(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)游(you)(you)消(xiao)(xiao)费(fei)的(de)(de)拉动(dong)作用，建设一(yi)(yi)批集考察观光、休闲旅(lv)(lv)游(you)(you)、商(shang)(shang)贸交流于(yu)一(yi)(yi)体(ti)(ti)(ti)的(de)(de)商(shang)(shang)务旅(lv)(lv)游(you)(you)综合(he)体(ti)(ti)(ti)，支(zhi)(zhi)持(chi)(chi)文化(hua)(hua)(hua)(hua)(hua)(hua)企业(ye)(ye)(ye)和(he)旅(lv)(lv)游(you)(you)企业(ye)(ye)(ye)通过展(zhan)(zhan)会(hui)进(jin)行产品展(zhan)(zhan)示、信(xin)息推(tui)广。完(wan)善(shan)沿(yan)江(jiang)(jiang)、沿(yan)湖(hu)(hu)水上(shang)旅(lv)(lv)游(you)(you)航线公(gong)共服务配套设施(shi)，鼓(gu)励发(fa)展(zhan)(zhan)游(you)(you)艇旅(lv)(lv)游(you)(you)和(he)水上(shang)旅(lv)(lv)游(you)(you)。积(ji)极推(tui)进(jin)“文化(hua)(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)游(you)(you) 体(ti)(ti)(ti)育 康(kang)养”，进(jin)一(yi)(yi)步提(ti)升产业(ye)(ye)(ye)融合(he)水平。(责任(ren)单(dan)位(wei)(wei):省(sheng)文化(hua)(hua)(hua)(hua)(hua)(hua)和(he)旅(lv)(lv)游(you)(you)厅(ting)、省(sheng)发(fa)展(zhan)(zhan)改革委(wei)、省(sheng)农业(ye)(ye)(ye)农村(cun)厅(ting)、省(sheng)卫生健康(kang)委(wei)、省(sheng)工业(ye)(ye)(ye)和(he)信(xin)息化(hua)(hua)(hua)(hua)(hua)(hua)厅(ting)、省(sheng)生态环(huan)境厅(ting)、省(sheng)商(shang)(shang)务厅(ting)、省(sheng)体(ti)(ti)(ti)育局)

十一、优化文旅消费环境。推动(dong)高速(su)公路服务区(qu)建设(she)休(xiu)闲驿站，加快A级(ji)景(jing)区(qu)通(tong)景(jing)公路建设(she)，设(she)置一批自驾、自助便民旅(lv)游(you)服务点。支持有条件的文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)场(chang)(chang)(chang)馆升(sheng)级(ji)改造，建设(she)综合(he)性(xing)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)体(ti)(ti)验(yan)消(xiao)费中(zhong)心。落实落细文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)和(he)旅(lv)游(you)行业(ye)常态化(hua)(hua)(hua)(hua)疫(yi)情防(fang)控措(cuo)施，强化(hua)(hua)(hua)(hua)对文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)娱乐(le)、旅(lv)游(you)设(she)施质量安全监(jian)管(guan)和(he)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)旅(lv)游(you)市(shi)场(chang)(chang)(chang)秩序监(jian)管(guan)，加快文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)和(he)旅(lv)游(you)服务标准(zhun)化(hua)(hua)(hua)(hua)建设(she)，严厉(li)打击违法(fa)违规(gui)经营行为(wei)，确保文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)旅(lv)游(you)市(shi)场(chang)(chang)(chang)安全、有序、规(gui)范、文(wen)(wen)(wen)(wen)明运(yun)营。完(wan)善市(shi)场(c๊hang)(chang)(chang)主体(ti)(ti)和(he)从业(ye)人员(yuan)信用记录(lu)并逐步纳入全国信用信息共(gong)享平(ping)台和(he)国家企业(ye)信用信息公示系统，对列入文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)市(shi)场(chang)(chang)(chang)黑(hei)名单和(he)旅(lv)游(you)市(shi)场(chang)(chang)(chang)黑(hei)名单的市(shi)场(chang)(chang)(chang)主体(ti)(ti)、从业(ye)人员(yuan)实施联合(he)惩戒。(责任单位:省(sheng)(sheng)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)和(he)旅(lv)游(you)厅(ting)(ting)、省(sheng)(sheng)交(jiao)通(tong)运(yun)输(shu)厅(ting)(ting)、省(sheng)(sheng)市(shi)场(chang)(chang)(chang)监(jian)管(guan)局、省(sheng)(sheng)公安厅(ting)(ting)、省(sheng)(sheng)住(zhu)房(fang)城乡建设(she)厅(ting)(ting)、省(sheng)(sheng)消(xia🐻o)防(fang)救援总队、省(sheng)(sheng)应急厅(ting)(ting))

十二、加强组织实施和政策保障。各(ge)地(di)要把促(cu)进文(wen)(wen)(wen)(wen)化和旅(lv)游(you)(you)(you)(you)消(xiao)(xiao)费(fei)作为扩大消(xiao)(xiao)费(fei)、畅通经济内循(xun)环的(de)(de)重(zhong)要内容，建(jian)立领导协调机(ji)制(zhi)和制(zhi)定具体落(luo)实(shi)方案，细化任务，推动落(luo🎃)实(shi)。支持各(ge)地(di)创(chuang)新(xin)文(wen)(wen)(wen)(wen)化旅(lv)游(you)(you)(you)(you)投融资机(ji)制(zhi)，加强各(ge)类(lei)资金(jin)统筹。鼓(gu)励(li)各(ge)地(di)将城(cheng)(cheng)市转(zhuan)型(xing)中退(tui)出的(de)(de)工(gong)业(ye)用(yong)(yong)地(di)根(gen)据相(xiang)关规(gui)划优先用(yong)(yong)于发展文(wen)(wen)(wen)(wen)化产业(ye)。对利用(yong)(yong)历史建(jian)筑、老(lao)旧厂房(fang)、仓库等发展文(wen)(wen)(wen)(wen)化和旅(lv)游(you)(you)(you)(you)产业(ye)，可实(shi)行(xing)五(wu)年内继续按原(yuan)用(yong)(yong)途和土(tu)地(di)权(quan)(quan)利类(lei)型(xing)使用(yong)(yong)土(tu)地(di)的(de)(de)过渡期(qi)政策(ce)。引导保险(xian)业(ye)金(jin)融机(ji)构根(gen)据文(wen)(wen)(wen)(wen)化和旅(lv)游(you)(you)(you)(you)行(xing)业(ye)特点(dian)开发种类(lei)丰富的(de)(de)保险(xian)产品。探索开展旅(lv)游(you)(you)(you)(you)景区经营权(quan)(quan)、门票收入权(quan)(quan)质押(ya)以(yi)及旅(lv)游(you)(you)(you)(you)企业(ye)建(jian)设(she)用(yong)(yong)地(di)使用(yong)(yong)权(quan)(quan)抵押(ya)、林权(quan)(quan)抵押(ya)等贷款业(ye)务。建(jian)立文(wen)(wen)(wen)(wen)化和旅(lv)游(you)(you)(you)(you)数据监(jian)测(ce)体系，加强趋(qu)势分(fen)析研判，为促(cu)进文(wen)(wen)(wen)(wen)化和旅(lv)游(you)(you)(you)(you)消(xiao)(xiao)费(fei)提(ti)供决策(ce)依据。(责(ze)任单位:省(sheng)(sheng)文(wen)(wen)(wen)(wen)化和旅(lv)游(you)(you)(you)(you)厅(ting)、省(sheng)(sheng)发展改革委、省(sheng)(sheng)财政厅(ting)、省(sheng)(sheng)自然(ran)资源厅(ting)、省(sheng)(sheng)住房(fang)城(cheng)(cheng)乡建(jian)设(she)厅(ting)、湖南银保监(jian)局(ju)、省(sheng)(sheng)统计(ji)局(ju))